A real Parisian country weekend of a real couple (Georgia and her actual boyfriend).
Usually fashion brands tend to hide their campaign until the last minute of the On Air. What about doing exactly the opposite? We aired LIVE on the social media (Tumblr, Instagram, Youtube, Twitter and Facebook) every moment of the campaign while happening. Twitting the real action, posting the pictures, and allowing people to make their questions/requests live to the models (Georgia May Jagger and her actual boyfriend Josh McLellan) or to the photographer (Olivier Zham), on the first digital storytelling for this brand.